Alyson Swan

Failure to Plan = Planning to Fail

Posted on 08. Oct, 2009 by admin in Online Marketing Strategies

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Hi There

When chat­ting to peo­ple who have been in busi­ness whether it’s online or offline, there’s one thing I’ve heard over and over again;

Fail­ure to Plan = Plan­ning to Fail.

It is some­thing that can be over­looked when you are excited about a new idea for some­thing.  It may be a great idea, but if you don’t con­sider how peo­ple might find this ‘great idea’ you could find your­self in all sorts of bother.

You don’t want just any per­son (e.g. a browser) to stum­ble upon your site; you want to ‘right’ per­son (e.g. a buyer) to find your site.

Often, one of the most com­mon rea­sons why peo­ple fail, is that they don’t spend enough time, either edu­cat­ing them­selves about this process, or, they do not research and plan this aspect of their busi­ness.

So, it remains that you need to edu­cate your­self on how peo­ple use the web to surf, and what tech­niques there are avail­able to chan­nel these vis­i­tors to your site.

Food for thought.

Aly

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